7 Ways to Market Your Small Business Through Articles – For Free!
Posted: Tuesday, December 22, 2009
by John Jenkins
If you've been selling products on the internet for any length of time, then you've already heard of article marketing.
Article marketing, in its simplest form, is the process of writing high-quality and informative articles, that lend to your expert status on a particular subject. These articles are then distributed to several high-ranking article directories like EzineArticles.com, Goarticles.com, Articlesbase.com, and isnare.com, where you can include a brief HTML or text based author bio with links back to your website.
However, you should always maximize your articles' exposure by re-purposing the content in additional locations. Some of the most powerful methods include:
- Chopping each article into 2-3 blog posts to add on you own site's blog. Schedule each to post 1-3 days apart.
- Combining multiple similar articles into a special report, then selling or giving away that report as a lead generation tool on ebay, your own website, amazon.com, and other sites.
- Reading the article, out-loud, and recording your voice to make a short audiobook and/or podcast that can be disseminated to the various podcast directories like iTunes, podcast alley, and others.
- Taking the audio version of the article, and adding stock or your own photos to make a slide-show video, which you can then submit to video directories like YouTube.com, viddler.com, revver.com, and others.
- Combining the audio, video, and text versions of one or more articles on a particular subject, and make a "home study course" that could then be sold at a premium price point.
- Take one or more of your most well-received and popular articles and offer it for publication through your local newspapers and magazines.
- Take all the articles for a given period of time (i.e. month, quarter, year) and package them into a book that you can sell on amazon, or offer as premium paid content for visitors to your website.
You can feel certain that you can maximize your website's exposure, and profits, by taking the above ideas and implementing them on each article that you writeconsistently over time.
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Kyle Grant runs the eCommerce Site Owners private members-only website, where he provides in-depth training, how to eCommerce videos, checklists, downloads, templates, and time saving tools for online store owners.
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Top-level comments on this article: (2 total)WOW great stuff. I am interested in what you do. Please contact me when you can. Jim Johnson
Lots of good information for people who want to market themselves. Thanks for sharing John.
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